Better and Healthier Products
In 2025, we delivered fortified products at scale across our portfolio through familiar food formats. Fortified servings distributed during the year included billions of servings of vitamin A–fortified, iron-enriched, vitamin C–fortified, and protein-enriched products. Compared with 2024, servings of vitamin A–fortified and iron-enriched products increased, reflecting continued emphasis on fortification in high-volume products.
Product portfolio of nutrient-fortified Monde Nissin products in 2025
2 Billion
servings of vitamin-A fortified products
542 Million
servings of vitamin-C fortified products
3 Billion
servings of iron-enriched products
529 Million
servings of protein-enriched products
Product launches completed during the year included Bingo Milkee cookie sandwich in the Visayas and in Mindanao, fortified with vitamin A for the Vanilla Milk variant and vitamin C for the Strawberry variant. The regional rollout enabled the Company to respond to local consumption patterns while generating insights to inform future scaling decisions.
Nutrition improvements were also supported by continued application of high-speed airflow technology in instant noodle production. This process replaces traditional oil-frying with high velocity air that dries instant noodles, supporting reductions by up to 20% and 70% in fat content and palm oil consumption, respectively, while maintaining product quality and consistency.
Where Quality Meets Safety
In 2025, food safety and quality management systems continued to operate across manufacturing sites, supported by supplier accreditation, raw material traceability, and regulatory review processes. These systems are designed to manage food safety risks across product development, production, and distribution.
As part of routine controls, the regulatory team continued to verify PIS issued by the New Product Development (NPD) Team to comply with applicable FDA requirements. Traceability software adopted in earlier phases of the roadmap remained in use during the year, supporting item tracking, supplier coordination, and document management across product development and procurement activities.
Implementation of the Food Safety Management System at Monde Nissin is supported by Global Food Safety Initiative (GFSI)-recognized certification, specifically FSSC 22000. Additional certifications and standards applied across our operations include Food Safety Management System (FSMS), Hazard Analysis & Critical Control Point (HACCP), and Good Hygiene Practices (GHP)/Good Manufacturing Practices (GMP). Certain products are also Halal-certified, with sites implementing a Halal Assurance Management System to maintain compliance. The main biological laboratory is accredited according to the ISO 17025 standard, signifying competence in testing microbiological parameters in food. These certifications and accreditations serve as evidence that system requirements and controls are embedded into our operations and are not just standalone compliance objectives. The certification status of our manufacturing sites as of 2025 may be viewed under Food Safety System and Product Certifications in the Social Disclosures.
Prototype Development Highlights
In 2025, prototype development was completed for selected fortified and reformulated products, including vitamin A–fortified Lucky Me! Spicy Labuyo Chicken and Chicken Chilimansi, iron-fortified Pancit Canton Sweet and Spicy, and selected Regular Go Cup variants achieved notable sodium reductions across multiple flavors, ranging from 6% to 24%. The fortified Lucky Me! and Regular Go Cup products are planned for launch in 2026.
During the year, no significant consumer complaints resulted in lawsuits or regulatory non-compliance citations. This outcome underscores the effectiveness of our robust consumer feedback management system, which systematically captures, monitors, and tracks actions taken to address consumer concerns. The process is supported by regular cross-functional discussions and periodic management reviews to sustain timely resolution, accountability, and continuous improvement. See our customer satisfaction score and rank under Customer Satisfaction in the Social Disclosures page.
Mock recalls and traceability audits were conducted in 2025 to test response readiness across the supply chain. These exercises reinforced role clarity and coordination, and highlighted areas for improvement, including the need to enhance the speed of the traceability system in selected locations. Actions identified during these exercises informed system upgrades initiated during the year. More information regarding food safety compliance can be found under Product Quality and Safety in the Social Disclosures page, and in the SASB Content Index as direct answers under food safety-related disclosures.
Efforts also focused on improving how product information is communicated, aligning marketing practices with regulatory and ethical standards, and enhancing packaging to better support safety, clarity, and trust. Product labels complied with FDA labeling guidelines and provided nutritional information, packaging details, and disposal guidance. In 2025, an enhanced label artwork review process was implemented to reinforce accuracy, consistency, and regulatory compliance. Call-outs of added nutrients have also been updated in packaging labels for our fortified products, including Bingo Milkee cookie sandwich. Details of our compliance with product labeling regulations can be found under Marketing and Labeling in the Social Disclosures.
Promoting Access to Sustainable Products
In 2025, Monde Nissin maintained scale, distribution reach, and affordability across core product categories. Flagship products such as Lucky Me! Pancit Canton Kalamansi and Lucky Me! Instant Mami Beef na Beef reached 89% and 92% store coverage nationwide, respectively — supporting availability through modern trade, groceries, convenience stores, and sari-sari stores.
Affordability remained a key consideration in product portfolio management. Core noodle products are available across multiple price tiers: below Php 10, below Php 15, and below Php 20.
We also continue to adapt products to everyday consumption. In 2025, we successfully launched two-slice, portion-controlled packs for our Monde Bread line, providing an option for consumers who may not have access to or prefer full-sized bread packs. Portion-controlled formats were also offered for selected bread products. Complementing this, further details on the Monde Fresh Express initiative can be found in the Climate, Emissions and Energy Management section.
Back-to-School Green Products (School-Friendly Icon on Pack)
In 2025, we continued the use of our School-Friendly Icon on select products to help parents and caregivers identify school-appropriate options aligned with national nutrition guidelines, including the Department of Education Green classification. Displayed on pack, the icon provided a clear visual cue at point of purchase to support informed choices.
Visibility of the School-Friendly Icon was reinforced during the Back-to-School period through coordinated digital and in-store activities featuring labelled products. Products carrying the icon recorded 17% growth for Breadstix and Eggnog and 3% percent growth for Nissin Wafer, with a 35% category spike for Breadstix and Eggnog during the school break period. These results demonstrate the importance of clear, consistent product labeling in supporting informed nutrition choices for school-age children — aligned with Monde Nissin's broader approach to Making Better Food Accessibility Possible.
Consumer reach data during the year continued to reflect the scale of the Company's core brands. According to Worldpanel by Numerator's 2025 Brand Footprint Report, Lucky Me! recorded the highest consumer reach points within the Philippine Fast-Moving Consumer Goods (FMCG) sector during the reporting period. This disclosure is included for contextual understanding of product scale and reach, which influences the potential impact of nutrition and packaging initiatives described in this report.
Beyond labels, we also actively engage consumers through campaigns that encourage balanced eating habits and advocate for mindful food choices to promote nutrition and overall wellbeing. 2025 efforts included the Instant Mami Mamidiskarte campaign, where Lucky Me! presented Tinolang Mami and Mami Sopas as accessible and affordable meal options. These products were identified as practical, everyday food choices for consumers, focusing on their utility in routine meal preparation.